Video Rendering Concepts and Animation business in Perth

The 3D animation industry is one of the most popular industries in the world and much sought out in different fields, not just limited to entertainment, gaming, but also advertisement, urban planning, interior design, architecture, including health care.

What makes 3D visually more appealing is its power to give the audience a taste of the object from different angles. We even have 3D interactive PDF today as part of our technical documentation content, where you can rotate the image and play with it from different aspects.

The unmistakable quality of images, precision and clarity further make 3D a much more reliable software than their traditional counterpart, the 2D animations.

2D animationsAnimators by virtue of their profession are required to deliver on imagination, excellent drawing and modeling skills supported by knowledge in the use of animation software.

This is a highly specialized field and is also extremely competitive. With the industry shifting from traditional software to much more sophisticated software that deliver 3D renderings and animations, even professional animators have to move with the changing business landscape.

With new software flooding the market, with each better than the other, or offering a critical element not found in others, it makes the choices much tougher to choose from. So here is some of the more popular software for 3D animators.

3D models

Houdini, is one of the state-of-art 3D animation software that uses algorithms or procedural generation to deliver textures including 3D models. It has excellent VFX and animation capabilities and hence it is not surprising that Houdini’s particle and smoke system in particular are quite powerful.

Blue Sky, Dream works, Image Engine are some of the animation studios that use Houdini. This software is also widely used in commercial projects, including movies and games spanning both large and small studios. It offers a good advantage in developing large content without taking up too much file space.

Yet another software that is well known in this industry is 3D Studio Max. Remember Grand Theft Auto? This hugely popular game was developed using 3D Studio Max.

3D modelling

This software is popularly used by game developers because of the software’s ability to deliver excellent 3D modeling capabilities supported by a flexible plug-in architecture.

It is now seeing a bright future in the movie industry because of its other enhanced features such as shader that include subsurface scattering and ambient occlusion and realistic lighting. The user interface can also be customized.

Another animation software on the list is Maya 3D that provides animators with the required tools for rendering, simulation, modeling and texturing. Some of the most globally popular works such as Lord of the Rings and Spider man were created using Maya 3D. The software is widely used in most of the works we see on television and cinemas.

Animation businessCinema 4D is also a good 3D animation software to take notice of, for your animation needs. It offers a brilliant set of user friendly tools for creating highly progressive animation such as advanced character tool set and an unconstrained network for rendering.


Business Innovation and Ideas Generation Methods for 3D Rendering

Innovation is key not just for expanding your business, but to stay ahead in the competition as well. It means generating and implementing new ideas in response to customer needs that creates value to your business and customers alike. So the solution needs to be practical and economically feasible.

It becomes a market differentiator. Innovation spans across all industries. In the field of animation, 3D modeling and rendering can now be applied not only in Media and Entertainment, but also in Architecture, Health care, and Interior Designing including Urban Planning.

Innovation also implies an investment in market research and technology. In the case of urban planning or modeling cities, it was traditionally visualized using manual techniques that consumed a huge volume of time and resources.

3D modeling

This has been further compounded by the burgeoning population that predominantly dominates the city landscape and poses an ever increasing demand, both qualitatively and quantitatively in the urban space.

This meant that traditional methods or technology can no longer be sufficient, but required an evolved modeling technique with superior software which uses simulation based scenarios or techniques to give a three dimensional feel to the design of windows, facades, buildings and all such aspects that is part of the complex urban landscape.

Read more: How to create 3D Architectural model show reels

3D Architectural modelSo it is not surprising to understand why urbanization is one of the most demanding design challenges among so many others. While 3d design considerations pose a considerable challenge, nevertheless the positive impact of technology on urban planning is enormous and cannot be ignored.

Let’s consider the most basic use such as navigation and finding directions in the ever changing landscape-even with the most basic information available, software should be able to determine the correct location using defined parameters. In the case of an emergency, such as a national disaster, having simulation software can assist in understanding the topology, and planning exit and relief strategies.

Taking it a notch up further, in the context of feasibility of proposed plans, it means that the software should also be able to predict the effects of a particular plan and its potential effects on the environment including the socio-economic impact of the proposed project.

3D DesignsThis enables to reduce risk and look for alternative options or invest further time in research for more sustainable solutions. Even in the field of gaming, it will be useful. For instance, using 3D rendering, urban designs can be generated both in video games as well as in the movies. This brings us to the question of the challenges involved in designing 3D models of the urban system.

It is not simply a bunch of buildings that is surrounded by an exterior landscape, but it mandates the interpretation of structures which flowed into each other over a particular geographical terrain.

3D rendering

It could be a community living space with housing areas, common parks, shopping centres, hospitals and recreational facilities all connected through a network of roadway systems. So the software will need to be built to use analytics and deliver accurate results based on the data it is fed.

Revealed Architecture Rendering Animation for 3D Architects

Have you come across short movies where you see computer generated visualization of buildings with complete landscaping that also includes moving vehicles with people in the scene? The movie like experience provides a 3D feel with multi-dimensional perspectives, which is in contrast with architectural rendering where an image is presented from a particular point of view.

The animation industry has been around since the 1800s, but mainly concentrated in the movie and entertain Animation in architecture is a recent phenomenon. The advent of architectural animation was made possible because of 3D computer graphics.

As a result, this meant the modification of computer aided design tools for architecture that included tools for 3D architectural modeling and rendering replete with use of lights, colours, camera angles and positions to design images. This also meant a huge step away from the traditional hand drawn images, saving time and effort.

Architecture Rendering Animation

Moreover, the use of software tools enabled architects to save their previous visualization or modify existing ones with ease and better interpret architectural space. While most of the earlier techniques used in animation still hold relevance, they were however, overshadowed by the potent force of 3D computer graphics that was able to simulate the experience.

Read More: Lightwave a 3D architecture (sciography) study

Consider this, the earlier CAD tools had rigid built-in templates that allowed only level of development producing rectangular forms using the column, width, window features to name a few. However, architectural firms slowly moved to 3D software which were originally intended for the gaming and film industry.

This shift opened up new possibilities such as creating complex forms that were smooth, were not restrained by any rigid forms, but 3D animation Solutions infact lent itself to endless shapes that were dynamic and flowed into each other.

3D Architects Designs

Architectural animation is typically used in the final design stages as a presentation of the idea. However, the idea of moving it up well ahead in the life cycle chain is being considered such as the Initiating and Planning phases where there is brainstorming and team interaction to actually record the design ideas and develop them as it progresses.

However, every approach and transition to newer methods has its own set of advantages and setbacks. While there is a heavy reliance on software tools, it is however questioned if it will replace traditional cheaper methods such as sketching, that is considered the most fundamental requirement for any designer.

The pen is an extension of the hand, which is now replaced by a mouse or a tool with a larger room for creativity than tool based designs which some argue has reduced the whole conception and execution to a routine process.

Animations Perth


Nevertheless CAD is much more accurate, enables designers to work with individual layers, enable layers or switch off layers, and Animations Perth treat them with different composition of colours as opposed to linear animations that characterized traditional architectural practice.

While the tools act as the medium through which designs can be treated, it does not teach creativity. This behooves every designer to have a strong foundation in traditional animation, storytelling, character design in addition to technical skills.